Lead Generation Services
Lead Generation can have different definitions, but in marketing, it is the generation of consumer interest in products or services of a business. Most businesses strive to generate quality leads to have more sales. To generate a consistent inbound stream of leads, you need a highly considered and well-calculated approach.
DIGITAL MARKETING AUDIT
66% of Marketers Generate Leads from Social Media
A business-to-business or a B2B company needs to be highly targeted with its lead generation initiatives. Personalization in lead generation is a huge aspect now, and we are obsessed with it like no one else. All our marketing campaigns are highly personalized.
61% of Marketers Rank Lead Generation as their number one Challenge
Inbound Lead Generation
Inbound Lead Generation: Inbound marketing is popular and successful because most customers prefer to “discover” products and services they want and need via research.
Online Lead Generation
With good search engine optimization practices, we make sure that your website becomes a prominent presence on the internet.
B2B Lead Generation
B2B marketing is a crucial part of any business process. While a brand needs to connect to customers, it also needs to connect with suppliers and business clients.
Our Methodology for Lead Generation
Know Audience Persona
With a clear understanding of your objectives, it’s important that the business has a clear, unified vision of the proposition and unique selling points of your products or services. It’s also important to have a clear understanding of your target audience and, where possible, develop some clear audience personas.
Plan Marketing Campaigns
Almost all marketing channels can be effective in one way or another for the lead generation process. Whether they are right for you and how they operate as a top of the funnel, middle of the funnel, or bottom of the funnel is down to your specific lead gen objectives.
There can be a lot of moving parts when setting up lead generation across your business. Luckily some solutions can help with the automation of a lot of the lead generation processes. We help businesses find and engage with the right customers, grow customer relationships by building and scaling marketing, and measure and optimize your activity.
Track & Optimize
Even if you’re hitting all your business KPIs, it would be naive to see your lead generation funnel as ‘finished.’ There are always going to be opportunities for incremental improvements to help improve different metrics.
What Our Clients Say About Us
Instream Media is the best company I have worked with. I highly recommend Harshal and his wonderful team! They have a unique initial approach to understanding our business in the last details and then explain clearly what and how they can help us grow. One of the top digital marketing agency I have worked with.
Lead generation is primarily developing the consumer’s interest in your product or service. The process helps in collecting the details of your future customers. We execute organic and paid marketing strategies for generating leads.
Both B2C and B2B companies need a lead generation to identify prospects and convert them into customers. B2B lead generation helps companies target smaller audiences and manage longer sales funnels.
Lead generation builds trust, visibility, and credibility in your business, specifically to the sorts of people who might be interested in your products.
Leads are your eventual customers. Lead generation involves the “sales funnel”. We target the correct audience that suits your business with a controlled budget. This improves your ROI.
You can generate leads through a number of different means. These can include email campaigns, content marketing, direct marketing, or in-person events.
Effective Lead Generation for Businesses
Lead generation is a key factor for taking your business to the next level. Needless to say that expanding the area of leads would lead to an increased number of clients and customers. In Instream Media, we understand your clientele base accurately and try to deliver maximum ROI with valid leads.